Packaging and branding for kombucha aimed at healthy snackers seeking both inner and outer wellness. The target audience is highly driven, highly dedicated and social, with a keen eye for style in all they do and buy.
The design is based on the unknown, exact origin and journey of kombucha from the simple drink of ancient Manchuria to one that has become increasingly commonplace in the modern, western world. The natural cleanse associated with the drink is drawn in on.
*Concept work for a student project*
