Brand identity for a Start Up men’s online shaving subscription service. The target audience are young professionals who work hard but then like to relax and have fun. Often found at social engagements, they have a need for style and dynamism in their eventful, busy lives.
The design is playful in nature, but modern and stylish to reflect the target audience. The focus is on energy, balance and an element of simplicity to create an attractive online service that catches the eye.
*Concept work for a student project*
