A campaign project aimed at anyone under 50 suffering from mental health problems, in particular social anxiety, because of lockdowns. They are understandably nervous about returning to their favourite activities in the ‘normal’ post-lockdown world.
The design is for a type-led campaign using a light-hearted tone of voice to raise awareness of a serious issue. It seeks to bring hope and energy back to people of all types, to return to the things they love, in spite of their little bug bears.
*Concept work for a student project*
